Tuesday, December 1, 2009

Public Relations 101

Public relations is the practice of managing the communication between an organization and its publics. Public relations gains an organization or individual exposure to their audiences. Pr can be used to build rapport with employees, customers, investors, voters or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.

Mass Communication 101

Various means by which individuals and entities relay information through mass media to large segment of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.

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